Paid media

Account-based marketing and intent

Target accounts already showing signal, worked across ads, email and sales.

Design an ABM programme See related work

Outcome

Budget concentrated on the accounts most likely to buy, with marketing and sales working the same list.

What we do

We build and enrich target-account lists, layer in intent from review sites, website behaviour and third-party data, then run one-to-many, one-to-few and one-to-one plays across LinkedIn, display, email and outbound sequences.

What is included

  • ICP definition and account list building
  • Intent and enrichment data
  • Multi-channel plays by tier
  • Sales alignment and handoff
  • Account-level engagement reporting

What you receive

  • Tiered account list
  • Play library by tier
  • Account engagement dashboard

Related services in paid media

Paid search (Google and Microsoft Ads)Brand, non-brand and competitor campaigns engineered for pipeline. Paid social (LinkedIn, Meta, Reddit and X)Audiences built around your ideal customer and creative refreshed weekly. LinkedIn AdsJob-title and account targeting with creative built for how B2B scrolls. Programmatic and retargetingStay in front of in-market accounts across the open web, sequenced by stage. YouTube and Demand GenVideo and discovery placements that build demand before the search. Ad creative and landing pagesOn-brand creative and dedicated pages built and tested together.

How an engagement starts

  1. Weeks 1 to 2

    Audit

    We go through everything you run today: site, tracking, channels, CRM and content. You get a prioritised roadmap and quick wins before any retainer starts.

    • Every channel and the website audited
    • Tracking gaps and pipeline leaks found
    • Quick wins shipped
    • Roadmap and KPI model agreed
  2. Weeks 3 to 6

    Deploy

    The team embeds, the first workflows go live and reporting cadence is locked. You see results from the first cycle, not the first quarter.

    • Named lead and specialists in place
    • First campaigns, pages or builds live
    • Weekly reporting running
    • Lead routing and CRM fixed
  3. Week 6 onwards

    Scale

    We run the programme across channels and tune it to pipeline. Winners get more budget and attention, the rest is retired, and results compound quarter on quarter.

    • Channels running as one system
    • Work shipping every week
    • Budget follows pipeline
    • Quarterly business review

FAQ

Questions about account-based marketing and intent

Do we need an ABM platform?

Not to start. We can run tiered plays with LinkedIn, your CRM and an enrichment tool, and add a platform when the volume justifies it.

Let's talk

Ready to talk about account-based marketing and intent?

Tell us about the website, store or application you have in mind. You will get a clear reply, a realistic timeline and a fixed quote.

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