Paid media

YouTube and Demand Gen

Video and discovery placements that build demand before the search.

Plan a video programme See related work

Outcome

Awareness among the right audiences that shows up later as branded search and direct enquiries.

What we do

We plan YouTube and Google Demand Gen campaigns around audience signals and your best-performing content, produce or adapt short video creative, and measure lift through branded search and assisted conversions.

What is included

  • Audience and placement strategy
  • Short-form video creative
  • Demand Gen and video action campaigns
  • Brand lift and assisted conversion measurement

What you receive

  • Campaign plan
  • Video creative set
  • Lift and assist report

Related services in paid media

Paid search (Google and Microsoft Ads)Brand, non-brand and competitor campaigns engineered for pipeline. Paid social (LinkedIn, Meta, Reddit and X)Audiences built around your ideal customer and creative refreshed weekly. LinkedIn AdsJob-title and account targeting with creative built for how B2B scrolls. Account-based marketing and intentTarget accounts already showing signal, worked across ads, email and sales. Programmatic and retargetingStay in front of in-market accounts across the open web, sequenced by stage. Ad creative and landing pagesOn-brand creative and dedicated pages built and tested together.

How an engagement starts

  1. Weeks 1 to 2

    Audit

    We go through everything you run today: site, tracking, channels, CRM and content. You get a prioritised roadmap and quick wins before any retainer starts.

    • Every channel and the website audited
    • Tracking gaps and pipeline leaks found
    • Quick wins shipped
    • Roadmap and KPI model agreed
  2. Weeks 3 to 6

    Deploy

    The team embeds, the first workflows go live and reporting cadence is locked. You see results from the first cycle, not the first quarter.

    • Named lead and specialists in place
    • First campaigns, pages or builds live
    • Weekly reporting running
    • Lead routing and CRM fixed
  3. Week 6 onwards

    Scale

    We run the programme across channels and tune it to pipeline. Winners get more budget and attention, the rest is retired, and results compound quarter on quarter.

    • Channels running as one system
    • Work shipping every week
    • Budget follows pipeline
    • Quarterly business review

FAQ

Questions about youtube and demand gen

Do you produce the video?

Yes, from scripting through editing for short formats. For large productions we work with partner crews in London and Chennai.

Let's talk

Ready to talk about youtube and demand gen?

Tell us about the website, store or application you have in mind. You will get a clear reply, a realistic timeline and a fixed quote.

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