SEO and AI search

Generative engine optimisation (GEO)

Get cited inside the answers that ChatGPT, Perplexity and Gemini write.

Outcome

Your brand named in AI answers for the prompts your buyers actually use, with the citations tracked month by month.

What we do

Winning a citation follows different rules from winning a blue link. We research the prompts buyers use, analyse which sources engines cite, and restructure or create content that answers directly, carries evidence and is easy to extract. Then we track visibility across engines.

What is included

  • Prompt research and clustering
  • Citation and source analysis
  • Answer-ready content structure
  • Entity and brand consistency
  • Monthly AI visibility tracking

What you receive

  • Prompt set and baseline visibility report
  • Content changes and new answer pages
  • Monthly citation report across engines

How an engagement starts

  1. Weeks 1 to 2

    Audit

    We go through everything you run today: site, tracking, channels, CRM and content. You get a prioritised roadmap and quick wins before any retainer starts.

    • Every channel and the website audited
    • Tracking gaps and pipeline leaks found
    • Quick wins shipped
    • Roadmap and KPI model agreed
  2. Weeks 3 to 6

    Deploy

    The team embeds, the first workflows go live and reporting cadence is locked. You see results from the first cycle, not the first quarter.

    • Named lead and specialists in place
    • First campaigns, pages or builds live
    • Weekly reporting running
    • Lead routing and CRM fixed
  3. Week 6 onwards

    Scale

    We run the programme across channels and tune it to pipeline. Winners get more budget and attention, the rest is retired, and results compound quarter on quarter.

    • Channels running as one system
    • Work shipping every week
    • Budget follows pipeline
    • Quarterly business review

FAQ

Questions about generative engine optimisation (geo)

How is GEO different from SEO?

SEO earns a position in a list of links. GEO earns a mention or citation inside a generated answer. The content work overlaps, but prompt research, source analysis and answer structure are specific to GEO.

Which engines do you track?

ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, plus Reddit and LinkedIn where they influence answers.

Let's talk

Ready to talk about generative engine optimisation (geo)?

Tell us about the website, store or application you have in mind. You will get a clear reply, a realistic timeline and a fixed quote.