RevOps and GTM engineering

Inbound orchestration and lead routing

Turn form fills into qualified, routed pipeline in under a minute.

Fix your lead routing See related work

Outcome

Every enquiry enriched, scored and with the right person within seconds, so response time stops costing you deals.

What we do

Form fills, demo requests and WhatsApp enquiries are enriched, scored against your ICP, routed by territory and ownership rules, and logged with an audit trail. Leads that fall through the cracks become a thing of the past.

What is included

  • Form and enquiry capture across channels
  • Real-time enrichment and scoring
  • Routing and assignment rules
  • Alerts and SLAs
  • Audit trail and reporting

What you receive

  • Routing workflow in your CRM
  • SLA dashboard
  • Documentation

Related services in revops and gtm engineering

HubSpot onboarding and migrationStand up HubSpot properly, or move to it without losing history. CRM enrichmentFill the gaps in your CRM with accurate, fresh company and contact data. Total addressable market sourcingA clean, scored list of every account you could sell to. Marketing analytics and attributionReporting leadership can trust, tied to pipeline and revenue. Fractional RevOpsSenior revenue operations support without the full-time hire. Marketing automationEmail, WhatsApp and SMS journeys driven by real customer data.

How an engagement starts

  1. Weeks 1 to 2

    Audit

    We go through everything you run today: site, tracking, channels, CRM and content. You get a prioritised roadmap and quick wins before any retainer starts.

    • Every channel and the website audited
    • Tracking gaps and pipeline leaks found
    • Quick wins shipped
    • Roadmap and KPI model agreed
  2. Weeks 3 to 6

    Deploy

    The team embeds, the first workflows go live and reporting cadence is locked. You see results from the first cycle, not the first quarter.

    • Named lead and specialists in place
    • First campaigns, pages or builds live
    • Weekly reporting running
    • Lead routing and CRM fixed
  3. Week 6 onwards

    Scale

    We run the programme across channels and tune it to pipeline. Winners get more budget and attention, the rest is retired, and results compound quarter on quarter.

    • Channels running as one system
    • Work shipping every week
    • Budget follows pipeline
    • Quarterly business review

FAQ

Questions about inbound orchestration and lead routing

Can it include WhatsApp?

Yes. We build on the WhatsApp Business Cloud API so enquiries land in the same pipeline as web forms.

Let's talk

Ready to talk about inbound orchestration and lead routing?

Tell us about the website, store or application you have in mind. You will get a clear reply, a realistic timeline and a fixed quote.

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