RevOps and GTM engineering
Marketing automation
Email, WhatsApp and SMS journeys driven by real customer data.
Outcome
Nurture, onboarding and lifecycle flows that run on their own and are measured against revenue.
What we do
We design lifecycle journeys, build them in HubSpot, Klaviyo, ActiveCampaign or the WhatsApp Cloud API, connect the triggers to your product and CRM data, and test continuously. Deliverability and consent are handled properly.
What is included
- Lifecycle journey design
- Email, WhatsApp and SMS builds
- Trigger and data integration
- Deliverability and consent setup
- Testing and reporting
What you receive
- Journey map
- Built and tested automations
- Performance report
Related services in revops and gtm engineering
How an engagement starts
- Weeks 1 to 2
Audit
We go through everything you run today: site, tracking, channels, CRM and content. You get a prioritised roadmap and quick wins before any retainer starts.
- Every channel and the website audited
- Tracking gaps and pipeline leaks found
- Quick wins shipped
- Roadmap and KPI model agreed
- Weeks 3 to 6
Deploy
The team embeds, the first workflows go live and reporting cadence is locked. You see results from the first cycle, not the first quarter.
- Named lead and specialists in place
- First campaigns, pages or builds live
- Weekly reporting running
- Lead routing and CRM fixed
- Week 6 onwards
Scale
We run the programme across channels and tune it to pipeline. Winners get more budget and attention, the rest is retired, and results compound quarter on quarter.
- Channels running as one system
- Work shipping every week
- Budget follows pipeline
- Quarterly business review
FAQ
Questions about marketing automation
Can you run WhatsApp at scale?
Yes, on the official Cloud API with templates, opt-in and conversation routing. We have built a private console for exactly this.